I'm a London-based Head of Creative with around ten years of experience across brand, product and everything in between. I started out in graphic design and gradually moved towards product, drawn to the place where visual identity and user experience overlap.
I enjoy making everyday moments feel better and more joyful than you'd expect. Right now that means working at Waggel, trying to make pet ownership a little easier, inspired daily by my cat Nacho.
Most of my career has been spent at Waggel, where I've grown from Product Designer to Head of Creative, building and leading the team responsible for how the brand looks, feels and functions across every touchpoint.