Waggel, Scaling for Growth

Rebuilding and leading the creative team while evolving the brand and embedding creative strategy across product and marketing.

Waggel, Disrupting the Market

Creating a distinctive, brand-led product experience that helped Waggel stand out in a crowded insurance market.

JustRide, Transit at Scale

Transforming a rigid white-label product into a flexible design system used across global transit networks.

Do Nation, Lower Impact by Design

Redesigning a climate platform to reflect its values through a lower-impact, more considered digital experience.

Dead Product Society, Community in Person

Building a product community and event series designed to connect and foster a more open, supportive network.

Independent, Freelance & Side Projects

A selection of smaller projects, freelance work and ongoing explorations across brand, product and interaction design.